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The other shoe drops on Yankees' & Mets' new stadiums.

The bubble is bursting. Try to contain your Schadenfreude.

The NY Times Bats Blog reports that season-ticket subscriptions for the Yankees and Mets are likely to take a significant drop next season, as the "new stadium" allure wears off, and season ticket holders adjust to the fact that the secondary market isn't what it used to be.

Turns out a lot of entrepreneurs in the past bought season tickets and made a tidy profit on resale. That's not really news (it happens everywhere), but it creates an unreliable impression of the true durability of a team's fanbase. These people were setting up small businesses for themselves.  It worked well for years, but this year it's not, because the Yankees & Mets jacked up all of their prices in their new stadiums. Oh, and there was this thing called a recession.

"In the past, the tickets were easier to resell," said Donne, who last year paid $120 each for seats and had no trouble reselling them for twice as much. "The Yankees totally overpriced them. When you go on StubHub, there are seats all throughout the stadium."

Michael Bahn is in the same position as Donne, only his ticket prices at Yankee Stadium increased to $75 each, from $45 last year.

"Last year, it was the last year of the stadium, a good economy, I did pretty well," Bahn said. "So I figured, I did pretty well last year, it’s the first season of the stadium, the economy wasn’t terrible and the team looks better, let’s see what happens."

Now Bahn said he would be lucky to break even, largely because of the profit he made selling his opening day tickets.

So now these folks who turned a profit in the past are suddenly having a hard time even getting face value for their tickets. They're basically losing their shirts. And they're not going to buy next year. (See some of their comments here). 

The problem for the teams is, they financed the new ballparks themselves, largely using bonds that demand they keep season ticket subscriptions at a certain level:

To be sure, the bonds issued to pay for Citi Field are backed partly by revenue from luxurysuites and premium seats. Because the companies and individuals who buy them sign multiyear contracts, the Mets are in no imminent danger of failing to meet their obligations to bondholders.

But if the team goes into a swoon that lasts several years, the situation could change, said Kurt Krummenacker, a vice president at Moody's Investors Service, which rates the bonds issued to pay for the stadium at Baa3, the lowest investment grade.

"We only have one year of revenue to work off of, and that’s benefited from the bump of the new stadium and the new-car feel," he said. "But what happens next year is an open question."

The problem is a little better at Yankee stadium, but not much:

Revenue from premium seats accounts for about 40 percent of the money pledged to paying debt service, the report said.

“The share of projected revenues that is dependent on luxury suites could be a credit weakness in the current economic environment,” the report said. “However, Moody’s understands that only seven of the suites that were available are unsold as of June 2009.”

The stadium has a total of 47 luxury suites.

So, 15% of their suites are completely empty this year. If that number grows significantly next year (which seems very possible), more and more of the opayroll will have to be diverted.

How bad is it? This year's subway series didn't even sell out. And Yankee stadium has actually only had one announced sellout all year (opening day).

So the teams are caught between a rock and a hard place:

  • Lower ticket prices and you create more demand for tickets, but give up revenue you were counting on; or
  • Keep ticket prices where they are, and you can weather the storm for a little while, but eventually it will catch up to you. Fewer and fewer fans will come to each game, and suddenly you're not as relevant to the town as you once were.

Already, there are gripes about how ugly some aspects of the new Yankee Stadium are, and Kevin Millar, who loved playing in the old place, says the new one is kind of a dud: it's too quiet, the corporate fans are too polite. Read the comments of any of the stories I've linked and you'll see that average New Yorkers, many of them die-hard fans, are outraged at the turn events have taken. 

But really, should this surprise anyone other than the Steinbrenners? Both teams (but the Yankees in particular) have escalated payroll to newer and newer heights, all with the purpose of "winning now". It's a fine strategy as long as the people keep coming to see you play. But you can't "win now" forever, no matter how many CC Sabathias and Mark Teixierias you buy. Once there's a chink in that armor, once you've had two straight seasons out of the playoffs, do you really think the average working-class New York fan will continue to shell out $100+ for tickets? Do you really think companies will continue to buy suites to entertain clients? And do you really think that some "mystical aura" will get premiere free agents to sign with you to play in a half-full stadium for less money? Because it will be less money when you have to dedicate half your payroll to your current aging players and satisfying the bondholders who financed your $1.5 billion stadium .

As one of the more senior members of CC, I can tell you that the Yankees in the mid-80s were a laughingstock, and their stadium was perpetually empty. In a town where the heights can be dazzling, the falls to earth are a bit harder than in other places. And in the same way that the poorly-built MacMansion you bought in Florida in 2006 is now hardly worth the foundation it's on, the Yankees and Mets risk becoming the great sports stories of the next five years....for all the wrong reasons. 

Try not to cry too hard. 

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Comment 23 comments  |  2 recs  | 

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Would be great to see both teams miss the playoffs

I’d also love to see the Mets stay in fourth place. The way they’re playing, it could happen.

by PhilR8 on Jul 8, 2009 3:33 PM EDT reply actions  

That's going to be the key

If they have a nice run in the playoffs, I would guess that the fans would get excited again. If they miss the playoffs, then the “diehard” fans will find something better to do with their money.

"Hey Yankees... you can take your apology and your trophy and shove 'em straight up your ass!" --Tanner Boyle

by BirdFanInPhilly on Jul 8, 2009 4:07 PM EDT up reply actions  

couldnt happen to a nicer team...

poor guys.

"I’m sure glad he didn’t try to bunt." - DD on Melmo's game winning double, 6/17

by daveh873 on Jul 8, 2009 3:54 PM EDT reply actions  

Eff 'em.

This is one Orioles fan who has been waiting a good, long time for the Yankees to return to their 80’s style middling.

From the Land of Pleasant Living...

by OEutaw on Jul 8, 2009 4:34 PM EDT reply actions  

I love the Yankees in the '80s

When I was a kid, no one gave a fuck about them.

"Take on Me" - a-ha

by exitfare on Jul 8, 2009 6:34 PM EDT reply actions  

Anyone have a feel for what the rake is from the concession stands?

I would expect that lowering ticket prices a certain amount would actually increase revenue when you factor in all the sh*t people buy at the stadium

by wishEYEhadCRABS on Jul 8, 2009 6:59 PM EDT reply actions  

The Yankees back in the ‘80s were not a laughing stock the way the O’s have been for the past 12 years. They usually had above average teams that would be in the playoff hunt in today’s wild card scheme. They just rarely finished at the the top of the division back then.

Anyhow, given that there is no type of spending cap, I’m all for wanton spending by other teams, especially for superstars who are at or beyond their peak. That’s what bugs me about the red sox. They stepped back a bit from the spending war with the yankees. Although they will throw the cash around, I wish they’d do it more recklessly.

by drj on Jul 8, 2009 7:59 PM EDT reply actions  

Right

Most of the time Mattingly, Winfield & Henderson would carry them through about mid-August. Then the pitching would fold.

Their era of suck was more late ’80s-early ’90s.

You can't fix stupid. Stupid is forever.

by sluggo 2.0 on Jul 9, 2009 2:23 PM EDT up reply actions  

AH yes

The days of Andy Hawkins, “Bam Bam” Meulens, and Mel Hall. Sweet nostalgia.

"The United States is the New York Yankees of countries...powerful and respected until the year 2000." - Homer J. Simpson

by Brotz13 on Jul 10, 2009 9:09 AM EDT up reply actions  

This Article Was Great

You said it perfectly. I went to the stadium and its overrated. With all the ads it makes you feel like your at a minor league stadium rather than the Yankees dump. Like Millar said, the crowds dead(maybe its because they charge almost 9 bucks per beer). And the prices are unbelievable. 30 bucks for the last seat in the right field upper deck

God, I cant wait till the Yankees dynasty finally falters, and the Birds come take there place

by Civardi on Jul 8, 2009 8:05 PM EDT reply actions  

Great post Z

U made my night…well, this post and the game today.

Hey Smails, you scratched my anchor!

by elktonfan on Jul 8, 2009 9:30 PM EDT reply actions  

Irony

Hi, Baltimore! I am one of those lifelong Yankee fans who is not filthy rich, and now totally disgusted with the new stadium. A friend of mine has likened it to a fancy resort or casino where they just happen to play baseball. I actually have no desire whatsoever to go to the new stadium; a shame for my two sons. But the irony is that I have now become one of those pilgrims who come and invade your beautiful city and ballpark when the Yankees are in town. I actually did so on Mother’s Day weekend this spring. I saw Phil Hughes give you that game on Saturday night, and then bought myself a Mother’s Day gift of 4 seats right behind home plate, in row SS, (for only $75 each for seats that would have been at least $900 each at Yankee $tadium), where we saw Johnny Damon win the game in the 7th inning. I must say, I really liked your stadium — not just the physical facility, which was quite nice, but also the fact that it still feels more like a ballpark should. Kids can go up close to the field during batting practice; and my 8-year-old, named Robbie, actually got an autographed ball from Robinson (Robbie) Cano. And the spirit of the fans — on both sides — was high. It was so much fun that I am definitely going to do it again. With apologies to all of you Baltimore fans, because I can understand if you feel that we invade your stadium. But maybe you could temper that with a little pity for us, who have to travel hours each way to another city just to afford to see our favorite team. Even with tolls, gas, hotel, etc., it still wound up cheaper.
And I promise that if and when we come back again, we will be sure to boost your fair city’s tourist industry with visits to Inner Harbor attractions and restaurants!
Cheers!

by nymom on Jul 10, 2009 2:59 PM EDT reply actions   1 recs

I've had very little problems with Yankee fans

You guys are rounding off a whole decade. I know it must be painful.

I’ve banned myself from Red Sox games.

The stock market will never recover, our armies will never again be #1, and our children will drink filthy water for the rest of their lives - HST

by the fix is in on Jul 10, 2009 3:14 PM EDT up reply actions  

"Not filthy rich, and now totally disgusted.. no desire to got to the Stadium..."

You ought to consider getting your kids in on the ground floor now that the O’s look to be on the upswing. Buy them a Jones or Markakis t-shirt and turn them onto the O’s. Sounds like a better fit for you.

by drj on Jul 10, 2009 4:45 PM EDT up reply actions  

Welcome!

We have no problems with opposing fans coming to Baltimore to spend money. In fact, we welcome it.

We have problems with fans who come down and are a**holes while watching the game. That doesn’t sound like it’s your thing; so, the more the merrier.

I’d guess that within a year or two, you will find it a lot easier to get into Yankee stadium, because as season ticket holders diminish, even more seats will flood the secondary market, which, in turn, will drive down your cost for taking your boys to a game. And the powers that be up there will, sooner or later, have to adjust their pricing to reality, not to what they greedily hoped reality would be. It won’t make the new stadium any less of a theme park, but nothing you can do about that now.

I’d also guess that within a year or two you’re going to find it a lot harder to get those same seats for Yankee games. Not that they’ll cost more; more likely they won’t be available. We’re going to be a vastly improved team next year and will likely be serious contenders in 2011 (if not sooner).

All that said, thanks for being one of the many cool visiting fans who come to OPACY, and for contributing to our economy. Baltimore has a lot to offer; hope you get to see some of the other stuff during your visits!

June 30, 2009 — Birdland Day

by zknower on Jul 10, 2009 4:46 PM EDT up reply actions  

Thanks!

Thanks for all the friendly comments. To zknower: We do try to walk that fine line of being enthusiastic fans without being a**holes. : – ) It’s nice to hear from friendly folks, especially after one kind of alarming thing that happened at that game on Mother’s Day I mentioned before. During the playing of “Thank God I’m a Country Boy,” this one guy sitting in front of us and a few seats over was enthusiastically bopping along. Then, in explaining the tradition of that to the New Yorkers all around us, he commented, “Don’t forget, this is the South. We’re still fighting the Civil War.” My jaw kind of dropped, and I was speechless (which if you knew me, you would know is a VERY rare event!)
Take care, all. Summer is grand!

by nymom on Jul 10, 2009 11:59 PM EDT up reply actions  

Hells bells.

If you’re saving that kind of money, maybe you can buy me a drink in September.

Cheers!

1933 was a bad year

by Senatorrosewater on Jul 12, 2009 1:18 AM EDT up reply actions  

And Z...

Maybe you should write for the Baltimore Sun.

If you keep coming up with this kind of stuff, you could probably keep them solvent for another year or two.

1933 was a bad year

by Senatorrosewater on Jul 12, 2009 1:19 AM EDT reply actions  

why, thank you sir.

problem is, i don’t report. i just aggregate from other sources.

but thanks nonetheless.

June 30, 2009 — Birdland Day

by zknower on Jul 12, 2009 11:03 AM EDT up reply actions  

exactly!

i am one of the keyboarded masses. :)

June 30, 2009 — Birdland Day

by zknower on Jul 13, 2009 3:44 PM EDT up reply actions  

The only problem with that

Is that I would HATE to see a liberal mess like the Sun stay solvent for another year or two. Very nice piece though. My thoughts on that can be summed up with BAHAHAHAHAHAAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAAH

On the first day, Chuck Norris created God. But the day before that, Matt Wieters created Chuck Norris and the calendar.

by oriolesfan151 on Jul 13, 2009 7:08 PM EDT up reply actions  

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