FanPost

What makes you want to go see the O's?

I am currently enrolled in Georgetown University's Sports Industry Management Program, and as my final project, I am attempting to come up with a marketing plan that targets families to come out to O's games. Here is my premise thus far:

In an effort to increase overall attendance at Baltimore Orioles games, I intend to present a strategic plan targeting young parents, children and families. In order to do this, I plan on using CRM Strategy and Statistics to locate fans locally and discover the best way to target this demographic group. Several ideas include: creating a family only section within the ballpark that is free from rowdy, drinking fans; giving group tickets discounts with a parking pass so parents with small children will not have a long walk to the stadium from their parking space; and bundling tickets with meal plans catering to children. In addition, an analysis of Orioles promotions will be conducted to see if there is a correlation between past and present promotions. In determining the best strategic plan other ballpark promotions will be evaluated to determine if they could be implemented successfully in Baltimore. After a careful review and analysis, a marketing plan will be developed targeting specific fans and their families, which will result in increased attendance at Camden Yards and the Baltimore Orioles.

My question to everyone here is...what would entice you to come to a game with your family?

Thank you all in advance for your help!

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