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What makes you want to go see the O's?

I am currently enrolled in Georgetown University's Sports Industry Management Program, and as my final project, I am attempting to come up with a marketing plan that targets families to come out to O's games. Here is my premise thus far:

In an effort to increase overall attendance at Baltimore Orioles games, I intend to present a strategic plan targeting young parents, children and families. In order to do this, I plan on using CRM Strategy and Statistics to locate fans locally and discover the best way to target this demographic group. Several ideas include: creating a family only section within the ballpark that is free from rowdy, drinking fans; giving group tickets discounts with a parking pass so parents with small children will not have a long walk to the stadium from their parking space; and bundling tickets with meal plans catering to children. In addition, an analysis of Orioles promotions will be conducted to see if there is a correlation between past and present promotions. In determining the best strategic plan other ballpark promotions will be evaluated to determine if they could be implemented successfully in Baltimore. After a careful review and analysis, a marketing plan will be developed targeting specific fans and their families, which will result in increased attendance at Camden Yards and the Baltimore Orioles.

My question to everyone here is...what would entice you to come to a game with your family?

Thank you all in advance for your help!

FanPosts are user-created content and do not necessarily reflect the views of the editors of Camden Chat or SB Nation. They might, though.

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Everyone help Julia out!

Maybe the O’s will take her ideas and actually do a good job enticing us to the ball park.

by Stacey on Mar 2, 2012 11:12 AM EST reply actions  

Winning helps.

As far as family experiences, it really is the best pro sports experience in the Baltimore-Washington area. I guess all of the bundling promos are a good idea, but I feel like they already offer a lot of stuff like that that’s geared toward families.

I REALLY like the idea of reserving a section specifically for families — mainly because I’d feel a lot less paranoid about an F-bomb slipping out within earshot of little ears while Kevin Gregg is on the mound.

You know, a GREAT place to do research on innovative group promos would be minor league ballparks. They do those CONSTANTLY to bring in fans.

"Look, we all deal with Lou Montanez in our individual ways."-Andrew_G

by NoTimeForLove, Dr. Jones! on Mar 2, 2012 11:32 AM EST reply actions  

I'm also betting it wouldn't be impossible to get a promotions director from a MiLB team on the phone, either

Or at least on e-mail

"If there's a new way, I'll be the first in line. But it better work this time." - Dave Mustaine.
Proud member of Trainyard Sleepers, BECW: S2

by duck on Mar 2, 2012 11:52 AM EST up reply actions  

One thing to consider

While they are certainly different circumstances, I would look at the relative lack of success Major League Soccer had when trying to attract families instead of more dedicated soccer fans. If you appeal too much to families instead of just baseball fans in general, it may diminish the overall experience by attracting too large of an audience who doesn’t care about the game.

by kba26 on Mar 2, 2012 11:36 AM EST reply actions  

The reason we went to the games

My family took me to the games growing up because it was tradition. My parents grew up not far from the old memorial stadium where they became game time regulars. My mother was one of the first junior Oriole members and my father was a frequent with Wild Bill Haggy.

I have pictures of me from birth wearing O’s gear. It was something we could do as a family on a nice summer evening going out the ballpark and enjoy it as a family. However, that was about two decades ago and things have changed. If you take a family of five to the ballpark it will be easily over $100 by the end of the day. A family may do it once a twice at the ballpark but it will keep many from being regulars. I’d propose a group family discount. Something such as a family of 5 that buys like 15 games worth of tickets get the ticket prices half price. Also, the Orioles minor league team the Iron Birds has a crab deck in the stadium where you can watch a game and the other minor league team called the Tides has a fancy buffet built into the stadium where you can eat during the game in the comfort of an air condition restaurant. I believe that will also bring families to the game as it gives a place for the kids to watch the game but not always out in the sun.

Baseball nerd

by Michael18 on Mar 2, 2012 11:44 AM EST reply actions  

Lower ticket prices would help, but there are plenty of affordable seats.

Having “family packs” where food/drink/parking is included sounds good. You could have credit included with the ticket instead of having to purchase it separately.

"You play to win the playoffs, and we let 'em off the hook!" -Herm Mora Green

by jrobulls on Mar 2, 2012 12:03 PM EST reply actions  

Parking is the key for me

Guarantee me parking at a not-exorbitant fee and I’d be there

"If there's a new way, I'll be the first in line. But it better work this time." - Dave Mustaine.
Proud member of Trainyard Sleepers, BECW: S2

by duck on Mar 2, 2012 12:31 PM EST via mobile up reply actions  

Instead of charging families even more if they buy a ticket on gameday...

how about they give them a discount instead?

Something like, first X number of families that buy tix (adult[s] + children under 12/10, whatever) on gameday get free or discounted children tix or vouchers for hot dogs/soda/candy/peanuts?

Marketing/business is not my thang, but I assume families of 4 or 5 aren’t currently knocking down the door to buy a bunch of season or preorder tickets to watch the O’s lose 100.

I have neglected the Wafers.

by Nafer on Mar 2, 2012 12:03 PM EST reply actions  

I think you should make gameday tickets for children free

the adults will pay regular price. Since the kids get in free, they will certainly buy the kids food and/or souvineers, since they will feel ike they are making out in the long run. and that both gets more people in the stadium and doesn’t keep a regular paying customer from getting a seat since it is already gameday.

Also, some kind of kid only giveaway was always cool when I used to go to games. I remember the first so many kids through the gate would always seem to get something. I think I still have some of those. It made the experiance that more special.

by dan o'hare on Mar 2, 2012 12:10 PM EST reply actions  

give-aways do always seem to be

“first X-number of fans 18 or older”

I wonder if there’s a legal or insurance impediment to doing kids give-aways.

Just because you know how to read, doesn't mean you'll like the book.

by arlingtonOsFan on Mar 2, 2012 1:02 PM EST up reply actions  

They do have a decent amount of kids stuff

Hats and backpacks come off the top of my head.

Write it down: Kansas City finishes within 8 games of Detroit in 2012. - Tezcatlipoca, 1/30/2012

I haz a twitter

by BaltimoreSportsFan on Mar 2, 2012 3:58 PM EST up reply actions  

This is going way back to memorial stadium

But I remember little bats, baseballs, hats, fat pencils, and I remember getting a philly phanitic stuffed animal type thing at a phillis game. It was so cool as a kidto just get handed this at the gate. I don’t know if my dad planed this or it was common, or we were just lucky, but it almost always seemed like we got something in baltimore and philly. Not so in wrigley, bush, or the royals stadium (forgot the name)…

by dan o'hare on Mar 2, 2012 6:30 PM EST via mobile up reply actions  

Seven promotions available only to kids...

only one is a true giveaway.

I’m disappointed that there is only one bobble night (meh, a “fan’s choice”, which depending upon how they do the voting, is likely to be another Wieters or Markakis) but a few “replica sculptures” which I haven’t seen any preview art on.

by TerroristFistJab on Mar 2, 2012 9:32 PM EST up reply actions  

and the Cal replica

is being given away during the 1st game of a MFY series in Sept. So a bunch of vile MFY scumfuckers will end up descending upon OPACY and be given these replicas, and will spend the game making various comments disparaging Cal’s name by including it in any sentence that also includes the name of Cap’n Gift Basket.
Way to go, Warehouse. Great planning.

He praised my creativity, though he spoke sarcastically...

by PBR me ASAP! on Mar 3, 2012 7:36 AM EST up reply actions  

Yeah...

And they’ll be up on EBay before the 1st pitch is even thrown. That happened on Buck’s bobble night last year, a Saturday interleague against CIN. Place was so full I had to park in the overflow lots down near 95.

by TerroristFistJab on Mar 3, 2012 1:23 PM EST via mobile up reply actions  

I was there for the Buck bobble game.

I got in early for the State of the O’s address since I’m a season plan holder, so I got my bobble. My friends decided to stay over at Pickles rather than come in early and were SOL when it came to getting a bobble later on. Place was packed.

He praised my creativity, though he spoke sarcastically...

by PBR me ASAP! on Mar 3, 2012 1:55 PM EST up reply actions  

I bought mine for about $20 online....

from my seat during the game, which for an obsessive such as myself probably made me feel a bit better. It’s kind of amazing how quickly people got them up with pictures and everything.

by TerroristFistJab on Mar 3, 2012 8:32 PM EST up reply actions  

Well some of the giveaways are promoted by products for adults

I was thinking maybe beer or cigarette companies…

Birdland and Buck both start with B... coincidence? I think not.

by Birdland in NC on Mar 2, 2012 4:42 PM EST up reply actions  

Limit ticket sales to yankees fans.

I am not bringing my child anywhere near camden yards when we play the red sox or the yankees. simply because the fans that come to that game are awful and obnoxious. If I want to pay good money for that i will go home and watch Jersey Shore on cable.

On a more serious note – the family section sounds great as well as the packaged foods. I know kids always want to get food at the park and it is very very expensive so to have kids food as part of the package is fun and maybe lets me get them a little more than they would have other wise.

by Benhem612 on Mar 2, 2012 12:35 PM EST reply actions  

Attendance does not need to be increased at Yankees and Red Sox games

Unfortunately, those games are not her target.

...While you're waiting for moments that never come.

by Astronaut Mike Dexter on Mar 2, 2012 12:37 PM EST up reply actions  

I like the family only section idea

I’m sure you have already researched this, but I’m pretty sure there are already family plans in place (Junior Orioles Dugout Club), and meal plans (all you can eat LF club level seats).

Ultimately, it’s about price. As Michael said above, it was reasonable to take a family of four to a ballgame a decade ago. Nowadays it would cost like $200-$300 for one night. You could go on a weekend vacation for that much. I already have a hard time justifying spending money on tickets for just my GF and I to go and see such a horrible team.

...While you're waiting for moments that never come.

by Astronaut Mike Dexter on Mar 2, 2012 12:36 PM EST reply actions  

Yes the dugout club is only for those 14 and under and it is a committment for 10 games…most of which are played during the week. I believe more families would committ to attending games if they were targeted to saturday evening or sunday afternoon games. If they were to provide seating that was safe from getting beamed with foul balls, yet still provided a great view, more people would want to visit. What part of the park do you all think is the safest, yet still offers a great view?

by julia.deck on Mar 2, 2012 1:09 PM EST up reply actions  

But the age limit on the Junior Dugout Club is 14 isn't it?

And you’re committing to certain games, and it’s about 10. Well, I’m 2.5 hours away. I don’t want to commit to 10 games. I want to go 2-3 times a year. Convince me to go, and I’d easily drop $100 per visit in tickets and food.

"If there's a new way, I'll be the first in line. But it better work this time." - Dave Mustaine.
Proud member of Trainyard Sleepers, BECW: S2

by duck on Mar 2, 2012 12:59 PM EST up reply actions  

The seats suck, but you can take a family of four...

and sit in the LF uppers for like $7 bucks a person. Bring your own food and beverages, and bingo, done!

by TerroristFistJab on Mar 2, 2012 9:34 PM EST up reply actions  

Cool giveaways.

Kevin Gregg-"You obviously haven't acquired my taste for pitching yet"

by birdman on Mar 2, 2012 12:49 PM EST reply actions  

What kind of giveaways? Do you prefer a shirt, a bobblehead? Any item in particular?

by julia.deck on Mar 2, 2012 1:06 PM EST up reply actions  

Shirt

Bobbleheads break easily and take up a lot of space in your house. Shits are useful items, plus they are advertising for the team.

"Whether your name is Gehrig or Ripken, DiMaggio or Robinson, or that of some youngster who picks up his bat or puts on his glove, you are challenged by the game of baseball to do your very best day in and day out. That's all I've ever tried to do."

by spike2131 on Mar 2, 2012 1:36 PM EST up reply actions  

"Shits are useful items"

only for getting out of you, and throwing at Kevin Gregg

by Luke E on Mar 2, 2012 7:22 PM EST up reply actions  

I'd like a shirt that fits

I have a lot of XL giveaway shirts that I’ll never wear because I wear a M or a L. XL is just way too big

by nattybroh on Mar 19, 2012 7:44 AM EDT up reply actions  

man, low hanging fruit.

Kevin Gregg-"You obviously haven't acquired my taste for pitching yet"

by birdman on Mar 19, 2012 5:30 PM EDT up reply actions  

meaning?

it would be too difficult for the orioles to give away different sized shirts?

by nattybroh on Mar 20, 2012 10:37 AM EDT up reply actions  

What makes me want to go see the O's?

If the kids really want to go. My kids, nieces, or nephews.

This may be an outlier perspective, but if the kids want to go, a couple adults will take them. The adults in my family are pretty much tired of the Orioles, so marketing to us is basically useless. However, the kids can be an impetus. It hasn’t happened much lately. They are fine going to the BaySox.

by drj on Mar 2, 2012 1:03 PM EST reply actions  

Junior Orioles Dugout Club

Before we moved out of the area, we used to go to a ton of Junior Orioles Dugout Club. I could go to a game with my kid, and, if I parked on the street, end up paying less than $20 for the whole evening.

Waiting 20 minutes in line to get tickets with my kid was always painful, though. I think the ballpark experience would be much improved if they could find a way to get tickets into people’s hands quicker on the day of the game. It ain’t rocket science…. put some automated kiosks out there.

"Whether your name is Gehrig or Ripken, DiMaggio or Robinson, or that of some youngster who picks up his bat or puts on his glove, you are challenged by the game of baseball to do your very best day in and day out. That's all I've ever tried to do."

by spike2131 on Mar 2, 2012 1:20 PM EST reply actions  

Maybe have family days in the afternoon when school is out in April, May, and September or whenever Teachers have their service days.

If possible isolate family parking to ensure a quick departure onto I95 so families can get home quickly.

Zone off a section and target it solely for young kids but allow sightlines so parents can still somewhat see the game.

by crawdaddy on Mar 2, 2012 1:24 PM EST reply actions  

Also, randomly select kids in the family section for competitions to win things that will be broadcast on the big screen.

I think part of it is convincing the parent it is not tiring to bring a child there and that the child has a chance of having a wonderful experience. Have one randomly selected family in the family zone upgrade to one of the boxes with free food and drinks.

Maybe even an option of having some tours during the game behind the scenes. Maybe provide some use of batting cages or other things in solely family areas.

by crawdaddy on Mar 2, 2012 1:41 PM EST up reply actions  

I like the combo ticket/food/plans

I can see for a family that would be great to know how much you’re paying for food before you even go in.

I think more giveaways and promotions can help make it more of a fun family activity, but I think in general the only way the Orioles are going to increase their attendance is to win and sustain it long enough that people believe it’s real. (I’m looking at you, 2005 season.)

by BrianS on Mar 2, 2012 1:31 PM EST reply actions  

Saturday day games

Saturday day games used to be a common thing, but I’ve only counted 3 on the schedule this year, all starting at 4:05. Getting back to your house with a kid at 11:30 at night isn’t really cool.

Sunday day games are ok, but on Sundays they make you sit through “God Bless America,” and I don’t like exposing my kid to that kind of pompous nationalism.

"Whether your name is Gehrig or Ripken, DiMaggio or Robinson, or that of some youngster who picks up his bat or puts on his glove, you are challenged by the game of baseball to do your very best day in and day out. That's all I've ever tried to do."

by spike2131 on Mar 2, 2012 1:34 PM EST reply actions  

really? God Bless America

is the offensive part of an Orioles experience on Sundays… remember 2 years ago when they were like 0-2390529 on Sundays? That’s offensive!

Birdland and Buck both start with B... coincidence? I think not.

by Birdland in NC on Mar 2, 2012 4:45 PM EST up reply actions  

I don't think this is something the O's control is it?

I thought MLB limited day games on Saturday so the Fox game would have no competition.

by O'sFan21 on Mar 2, 2012 5:25 PM EST up reply actions  

That's my understanding as well.

A 4:05 Saturday game is probably also a Fox game. If a game runs from 4-7 that isn’t on Fox they can’t air the 4-7 portion it on TV.

Which is why occasionally you miss the first hour of Rays games because they like to start at 6pm to have a concert after the game or something like that.

"It's not over yet..." - Jim Palmer, 9/28/11 || Twitter

by Eat More Esskay on Mar 2, 2012 9:03 PM EST up reply actions  

Yeah the O's are welcome to have a game on Saturday at 4

It just won’t be on TV. Back before FOX got exclusive rights to Saturday afternoon, the Orioles almost always had Saturday games at 4:35. I loved it.

by Stacey on Mar 2, 2012 10:14 PM EST up reply actions  

I don't mind the pompous nationalism

I just think it’s a terrible song.

"Wouldn't it be cool to win for Baltimore? Wouldn't it make you happy if New York was mad? If Philly was mad or Boston was mad? Wouldn't that feel good?"
--Adam Jones

by CStoneNo37 on Mar 2, 2012 9:35 PM EST up reply actions  

The O's should. . .

follow up “God Bless America”, with “This Land is Your Land”.

Plus, according to Woody Guthrie, the O’s wouldn’t have to pay a licensing fee:

"This song is Copyrighted in U.S., under Seal of Copyright # 154085, for a period of 28 years, and anybody caught singin it without our permission, will be mighty good friends of ourn, cause we don’t give a dern. Publish it. Write it. Sing it. Swing to it. Yodel it. We wrote it, that’s all we wanted to do."

God bless Woody

Broktun

by Broktun on Mar 3, 2012 12:43 PM EST up reply actions   1 recs

Market to Red Sox fans

They always seem to boost attendance…

by dgreen on Mar 2, 2012 1:35 PM EST reply actions  

When i was a kid,

like many who have posted here, my family of 7 would go to a few games, but it became far too expensive to do regularly. I have to agree with a lot of the ideas that have been thrown out here so far. The key to bringing in families are price, convience, and environment.

Michael18’s idea of family ticket plans is awesome. 15 games at reduced price, include discount parking pass, and maybe some vendor coupons. Families would jump on that right away. Its cheaper, its something fun to do with the kids (OPACY is already a great family place) and the parking makes it less of a hassel for suburban familes.

Wada Wada Wada.
I'm on twitter, fool: @pbless29

by Jokes & Burns on Mar 2, 2012 1:49 PM EST reply actions  

as for the environment

another great idea is having the “family only” sections. not only could you sell these seats in the family package that we’ve talked about, but it gives the added advantage of being in a friendly environment. tons of parents would feel much more at ease in a section with other families.

because tickets can be so expensive, families end up buying the cheap seats on bargin nights. unfortunately, thats also where the poor college aged, early to mid 20s fans end up sitting as well. as one who can be obnioxious, i often feel guilty and/or hesitant about how i act or what i say. these two very different fan groups end up in the same sections because of financial imitations. and parents don’t want their kids in that environment.

Wada Wada Wada.
I'm on twitter, fool: @pbless29

by Jokes & Burns on Mar 2, 2012 1:53 PM EST up reply actions  

This Mission will make me want to see the O's

Colonel Lucas: Your mission is to proceed up the Chesapeake Bay in a Navy patrol boat. Pick up Mr. Peter Angelo’s path at the Inner Harbor, follow it and learn what you can along the way. When you find Mr. Angelos, infiltrate his team by whatever means available and terminate Mr. Angelos’s command.

Willard: Terminate Mr. Angelos?

General Corman: He’s out there operating without any decent restraint, totally beyond the pale of any acceptable human conduct. And he is still in the field running a baseball team.

Civilian: Terminate with extreme prejudice.

Colonel Lucas: You understand, Captain, that this mission does not exist, nor will it ever exist…

by Commanche on Mar 2, 2012 1:59 PM EST reply actions   1 recs

When I was a kid

the deal from my folks was that a great report card got me taken to the weekend game of my choosing. Could do the same deal, but with the O’s taking the family-friendly and community-oriented role of rewarding academics: Free or reduced price Sunday afternoon ticket (in the family section) for a kid holding the solid grades or the perfect attendance certificate or whatever.

Set the standard for reward in cooperation with the principals of cooperating schools, so the level isn’t too high or low to do the kids any good – it would be targeted to the ‘zone of proximal development’ for wherever the kid is in school.

Like a bad, suave dude. You know what I'm sayin'. COOL. SC 7/24/08

by 33 on Mar 2, 2012 2:11 PM EST reply actions   1 recs

Pizza hut used to do that when I was a kid

My family def. went to pizza hut a couple times because of it. I felt proud because it my report card was helping pay for dinner.

by Benhem612 on Mar 2, 2012 3:09 PM EST up reply actions  

I used to go to pizza hut

after participating in BOOK IT!, where you had x number of days to read a bunch of books. The O’s should partner with area schools and do a similar program, since it’d tie in nicely with “The City That Reads.”

"Wouldn't it be cool to win for Baltimore? Wouldn't it make you happy if New York was mad? If Philly was mad or Boston was mad? Wouldn't that feel good?"
--Adam Jones

by CStoneNo37 on Mar 2, 2012 9:40 PM EST up reply actions  

Junior O's club is a start

The club is a great value. $17 to reup for my son this season for 10 games and avrious goodies.

I also really liked the upgrade feature to sit in Lower LF for $15. They also will let up buy as many extra tickets for that price as you like. (I took up to 6 extra one game) I took my son to half the games last season and it was great.

They could open another area to purchase these tickets though as it does get crowded.

I would suggest a food menu that is smaller portions and geared towards the little ones. They used to have kid’s popcorn for $1 and some other items only a few years ago but they have seemingly been taken off since last year.

"Have a good time...all the time." - Viv Savage

by Jergs on Mar 2, 2012 2:16 PM EST reply actions  

Pay for my cross country airfare?

I would second cheap parking, lower cost of food (not sure what the OPACY policy on bringing your own food and drink in is), better presentation, the one time I was at OPACY which was a while ago the team was bad, but the stuff in between innings was bad and the overall presentation of the team was pretty lame, crappy visuals on the jumbo, etc.. Also not every kid wants to keep score of the game, although I sure did, maybe they need something like Safeco has where kids can go and see the mascot or have a playground of sorts. I think number one is cutting costs though, it’s a recession after all.

Obama 2012: Robots Instead of Army

by WestcoastO'sFan on Mar 2, 2012 4:21 PM EST reply actions  

Pay for my cross country airfare?

I second that, WestcostO’sfan!!

by Sierra Matt on Mar 2, 2012 4:24 PM EST reply actions  

What about a educational promotion night

Have it in the May-June timeframe and when students bring in their report cards, they get discounted tickets for having good grades? Not sure how the exact details would work, but it would encourage families to show up while simultaneously promoting high standards of education. Just a thought.

by Steven_G on Mar 2, 2012 5:02 PM EST reply actions  

As the resident CC bobble nerd...

I’m a whore for bobbles. I had a thirteen game plan last year and bought additional tickets for each bobble night. So, yes, bobbles.

Ignoring my own selfish desires for more bobbles, food and ticket promos are likely the only thing to draw people out as the team has become such a joke in the minds of locals.

by TerroristFistJab on Mar 2, 2012 9:36 PM EST reply actions  

Everything I would suggest

has already been said….

I think a hat giveaway for kids would be a great idea.

Family section, ticket/food packages

all good ideas.

The person who introduced Andrew to baseball and the O's

by QTess on Mar 2, 2012 10:49 PM EST reply actions  

10 cent Beer Night! It worked in Cleveland!

/not helping, i know.

He praised my creativity, though he spoke sarcastically...

by PBR me ASAP! on Mar 3, 2012 7:39 AM EST reply actions  

in-game promotions *for* kids

Here are a few I can think of, many of which are already being done by other major/minor league teams:

1. On specified days, kids under X can come on to the field and run the bases after the games. This is an awesome experience, and you can’t do it at Camden Yards.

2. Families with kids get in a half-hour earlier (that’s more food and drink purchases from their parents, btw) to watch batting practice, play in the kids zone, etc.

3. Special autograph tables/meet-and-greets with players that are for kids only (although dealers will probably try to spam this, but you can probably police against the worst of the abuses) before the game.

Given where the Orioles are in terms of attendance, it’s fairly shocking how (a) low-budget their giveaways are; many of which are discussed above, and (b) poorly they market the team as a night out. So good luck!

by AndrewTorrez on Mar 3, 2012 10:35 AM EST reply actions  

When did they stop doing Kids Run the Bases?

My son got to do it about 5 years ago after a Dugout Club game. Had to wait in a line that went all the way around the stadium, but it was totally worth it.

Like a bad, suave dude. You know what I'm sayin'. COOL. SC 7/24/08

by 33 on Mar 3, 2012 2:00 PM EST up reply actions  

They still do it...

I don’t have the promo calender with me now, but I think there’s at least two dates this year.

by TerroristFistJab on Mar 3, 2012 8:32 PM EST up reply actions  

Twi-light double-headers

One ticket for two games. I know it will never happen, but it brings back memories

We used to always plan our trips down to see Grandma in Howard County around a double header.

If I’m driving 2+ hours I want to see two games.

Broktun

by Broktun on Mar 3, 2012 12:35 PM EST reply actions  

Birthdays!

I grew up in Elkton, which was too far for frequent trips to games but we always went on birthdays. The team gave the birthday kid a present. I still have a Orioles beach towel I got at a birthday game. I think the team provided cake too. Don’t know if there were other incentives.

The O’s give free birthday tickets now, but there is a lot more that can be done to attract the huge birthday party market. Ask the people at Chuck E Cheese how important birthday parties are to their business.

We Americans are a peculiar people. We are for the underdog, no matter how much of a dog he is. - Happy Chandler

by ThreeRunHomer on Mar 3, 2012 6:53 PM EST reply actions  

Also, birthday promotions aren't

entirely driven by giveaways like other promotions. If the team provides parents with an effortless birthday party option, families will come, and they’ll bring the whole party group. But it needs to be truly easy for the parents. That means the stadium workers bring food and drink to party instead of a parent going to the vendors to get it. Orioles cake with the birthday kid’s name on it. Gift for the kid. Maybe party hats (Bird beaks?) for everyone. You get the idea. Parents will pay good money for this stuff if they don’t have to organize it all themselves.

And, of course, it has to be a day game to pull party groups from very far.

We Americans are a peculiar people. We are for the underdog, no matter how much of a dog he is. - Happy Chandler

by ThreeRunHomer on Mar 3, 2012 7:34 PM EST up reply actions  

Wooo! A fellow Cecil Countian!

I grew up in Chesapeake City. My pops taught math at Elkton High School.

He praised my creativity, though he spoke sarcastically...

by PBR me ASAP! on Mar 4, 2012 11:29 AM EST up reply actions  

If you're targeting families,

maybe do a cross promotion with other family venues like the Maryland Science Center, the Visionary Art Museum, or the aquarium (which I bet parents would love because the aquarium is so expensive). I’m sure they’d love to bring in more families too.

by perpetualstudent on Mar 3, 2012 8:43 PM EST reply actions  

Great Idea!!

For families with younger kids there is Port Discovery.
Older kids Maryland Science Center

Broktun

by Broktun on Mar 5, 2012 9:29 AM EST up reply actions  

Fan's Choice Bobblehead

I’m a season ticket holder and typically coordinate trips for giveaways (got hooked as a kid). I’m disappointed that they’re doing a bobblehead this year—considering it’s the stadium’s 20th anniversary, why not do a stadium replica figurine?

Getting back on topic, Julia, have you examined franchises with good family turnout? My kids are still a bit too young too attend—my 3-year-old’s attention span doesn’t last 9 innings, and I’m not wasting tickets for that.

by Rich Hauck on Mar 6, 2012 5:32 PM EST reply actions  

My Suggestions:

1) Don’t have a ‘family section only’; instead have a ‘no drinking section’, which will do the same thing. You could explain in your promotion the intent: we want families at the ball park so we introduced a non-drinking section do to fan request.

2) Creative promotional videos designed to make an emotional connection to the team based on the family, not based on winning and losing. Like this…..take a video camera around to all the community service activities the ball players and staff are currently involved in whether educational, medical, social, inspirational, etc. in a ‘documentary style’ with the intent of capturing relaxed players and staff in a helping environment in the community. Clips of laughter is always good, and heart warming scene’s, scene’s were there is obvious chemistry between player/staff and other’s (families, children, those in need, etc.). After gathering your material, edit your commercial to with voice over, something about “The Orioles, serving our community, serving our families.”

3) The Orioles now have two sports psychologists on staff. Ask them.

4) “Fair at the Yard”. Have a fair day when the team is out of town for a weekend. The Orioles’ game to be played on a Saturday in the evening (especially if there on the west coast), so the stadium isn’t in use except for this fair. Hire Clowns to entertain the crowd as the kids play in ‘pump up’ rides, and offer food from various concessions. Have a section for photo’s for the family with ball players and autographs. Later in the day, the clowns go out onto the ball field and play a ‘baseball game’, where they pretend to be different Orioles of the past or present…..that should be fun. Keep the cost for the ‘fair’ to a minimum (no more than $5.00 per child with parents free). Baseball is a couple hours long and can be hard on the attention span of a child, so giving them a fun experience at the park would be a good introduction.

5) Children make connections with players they know. Those strong connections produce fans. The Orioles need to think of ways to help their local schools, for example:
a) Getting kids to read more is always a priority in the schools, so having a couple players, during the off season and if possible during the season with former players or injured players or minor league players go the schools promoting reading, having a ‘talk’ about baseball, giving out a couple tickets to the kids who read the most books over the previous summer; that kind of thing. b) another subject of importance to the local school is healthy living, including exercise. Think the same as previous idea except insert exercising. c) contacting the local school board could come up with other ideas along the same lines.

by Joniterp on Mar 15, 2012 1:33 AM EDT reply actions  

2) Promotional videos.

Since posting the above, I skipped by orioles.com and noticed something I hadn’t before. Under “Communtiy: Help Us Reach You”, the Orioles make an offer as such:

“Contact Us

If your organization would like to work with OriolesREACH to better the lives of those in our community, we’re here to help."

This shows the heart and family focus I was mentioning. So, under promotional video’s I’d add this voice over….“The Orioles, serving our community, serving our families. If we can help your community, please contact us: we’re here to help.”

by Joniterp on Mar 27, 2012 10:42 PM EDT up reply actions  

2) Promotional video's.

Forgot to mention this small detail. When the commercial gives shots of players/staff performing different service to the community, it might be good to caption either name of the program for each shot and/or the player/staff and/or type of service.

by Joniterp on Mar 27, 2012 10:49 PM EDT up reply actions  

Tradition!!

I’ve been following the O’s since . . . 1966. Living in the NW I seldom get a chance to go to a game but . . . given the opportunity, I’ll be there!

mjc

by quidveritas on Mar 23, 2012 8:22 PM EDT reply actions  

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